You know those rows of brightly coloured houses you see in Spanish travel photos? Well, they’re real, and they’re in Villajoyosa! This little fishing town has managed to keep its authentic character while being just 10 minutes from Benidorm – and trust me, it’s worth the short trip.
Villajoyosa, known as La Vila Joiosa in Valencian, directly translates to “The Joyful Town” – and you’ll understand why the moment you see those famous rainbow houses lining the seafront. Let me share everything you need to know about this charming town.
Where is Villajoyosa?
Villajoyosa is located in the province of Alicante, sitting pretty between Benidorm and Alicante city. It’s about 48 kilometres from Alicante airport – you’ll be at your destination in around 30 minutes by car. You can also read my guide on travelling from Alicante airport to Villajoyosa for other travel methods.
Benidorm is only 13 kilometres to the north of Villajoyosa and a 10 minute drive away.
Old town
The moment you arrive, those famous coloured houses will catch your eye. They’re not just Instagram-worthy – these bright facades actually served a practical purpose, helping fishermen identify their homes from out at sea!
Wandering through the narrow streets feels like stepping back in time. You’ll discover little local shops tucked into corners and family-run cafes where the coffee is properly strong.
I always recommend visiting early morning or late afternoon when the light hits those houses just right. The colours seem to glow, and you’ll have much better photos without the midday crowds.
Beaches worth visiting
There are a few lovely beaches in Villajoyosa to spend your summer days.
Platja de Villajoyosa
This main beach sits right below those famous coloured houses. The golden sand stretches for about a kilometre, and the water is so clear you can see your feet even when you’re swimming.
You’ll find all the usual facilities here – sunbeds if you want them, and several beach bars for cold drinks and simple meals.
If you’re feeling more adventurous, there are kayak tours in Villajoyosa right on the beach who can take you along the coast for a different perspective of those colourful houses.
Platja Varador
If the main beach feels too busy, walk a bit further to Platja Varador. It’s got both sandy and rocky sections, which makes it interesting for different activities.
The rocky areas are brilliant for snorkelling – I’ve seen some lovely fish here. There’s also a chiringuito (beach bar) right on the sand if you fancy a beer and some tapas.
Cala de les Puntes del Moro
This rocky cove is hidden away from the main beaches, and many visitors miss it completely. If you prefer somewhere quieter to swim and sunbathe, this is your spot.
The water here is crystal clear, and because it’s tucked away, you often have it almost to yourself.
What to see in Villajoyosa
Valor Chocolate Museum
Villajoyosa is famous for its chocolate – something many visitors don’t realise! The Valor Chocolate Museum tells the story of how this industry shaped the town, and yes, you get to taste plenty of chocolate.
There are two English tours available, one at 10am and another at 4pm. Tickets are free and bookable via their website, so I recommend booking in advance as there’s a limited number per day.
Local markets
Like most Spanish towns, Villajoyosa has its weekly markets where locals do their shopping. These are brilliant places to pick up fresh produce, local specialities, and get a real feel for daily life here. The atmosphere is completely different from tourist shops – much more authentic and lively.
Villajoyosa fish market
Fishing is still a major industry here, which keeps Villajoyosa feeling authentic. Head to the harbour between 5pm and 6pm on weekdays to watch the boats return with their daily catch.
The fish auction that follows is fascinating to watch – it’s like a very serious, very fast-paced theatre performance! If you want a proper introduction to the whole process, there are guided tours that include tastings of the fresh catch.
If you’d like a guided tour of the seafood route, witness the auction and taste some of the daily catch, you can buy a ticket below.
Torre del Aguilo hike
For the best views in the area, hike up to Torre del Aguiló, a 16th-century watchtower perched on the hills above town. The path is challenging – it takes 3-4 hours return – but the views stretch from Finestrat to Benidorm.
Bring plenty of water and wear proper walking shoes. The path can be steep and rocky in places.
Where to eat
If you love seafood, you’re in for a real experience here. The fishing boats bring in fresh catch daily, and the restaurants know exactly how to prepare it.
My favourite spot is Restaurante Puur right on the beachfront. The portions are generous, the prices are fair, and it’s perfect for groups. I always order their tapas selection with a cold cerveza.
Down at the port, Restaurante Hogar del Pescador and Restaurante El Nàutic Villajoyosa serve whatever the boats brought in that day. The fish couldn’t be fresher.
Don’t miss trying the local rice dishes (arroz) – they’re made the traditional way here, not adapted for tourists.
Evening entertainment
Villajoyosa has a much more relaxed nightlife than Benidorm. You’ll find bars scattered along the beachfront and through the old town, perfect for evening drinks while watching the sunset.
If you want proper clubs and late-night dancing, Benidorm is only a short taxi ride away.
Practical tips
Getting around
The town centre and beaches are easily walkable. Everything is close together, and the streets are mostly flat.
If you’re planning to stay for a few days and want to visit nearby towns, the Villajoyosa tram system connects Villajoyosa to Benidorm and Alicante, making day trips really straightforward without needing a car.
For day trips to nearby towns, I’d recommend renting a car. Public transport exists but having your own wheels gives you much more flexibility.
Do they speak English in Villajoyosa?
Most restaurant staff and shop owners speak some English, particularly in the areas where tourists usually go. Learning a few basic Spanish phrases will always be appreciated though!
When to visit
Summer (June to September) is perfect for beach lovers, with temperatures around 30°C and guaranteed sunshine. I actually prefer spring or autumn – still warm enough for swimming, but much quieter and more relaxed.
If you can time your visit for the Moors and Christians festival in July, you’ll see the town at its most lively. It’s quite a spectacle!
