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Planning a Costa Blanca holiday and want to make sure you experience the best this stunning Spanish region has to offer? You’ve come to the right place.
The Costa Blanca stretches along Spain’s Mediterranean coast, offering everything from world-class theme parks and natural swimming holes to authentic tapas tours and challenging hiking trails. I’ll show you where to find the best activities in each area, how to get there, and what to expect when you arrive.
Not sure where to go in the Costa Blanca?
Use this quick comparison table to find the Costa Blanca town that best fits your travel style. You’ll find more in-depth information in the guide about each Costa Blanca town and the activities you can try within each.
👇 Tap a town to jump to its full guide below.
| Destination | Best For | Budget Level | Atmosphere |
|---|---|---|---|
| Alicante | Culture, castle history, beaches | $$ | Lively coastal city |
| Benidorm | Theme parks, water parks, nightlife | $$ | High-rise, resort-style |
| Altea | Romantic charm, quiet travel | $$$ | Scenic, whitewashed town similar to Santorini |
| Calpe | Iconic rock climb, photography, hiking | $$ | Balanced & coastal |
| Javea (Xàbia) | Sea caves, kayaking excursions, snorkelling | $$$ | Upscale, nature-focused |
| Torrevieja | Budget beach break, pink lake | $ | Family-friendly resort |
| Elche | UNESCO palm groves, inland history | $ | Authentic, non-touristy |
| Denia | Denia castle, old town, tapas, ferry to Ibiza | $$ | Cultural + coastal |
| Jalon (Xaló) | Wine tours, market, inland valley drives | $ | Rural, scenic, relaxed |
| Villajoyosa | Colorful houses, chocolate, photography | $$ | Joyful, charming fishing town |
Alicante, the gateway to the Costa Blanca
Alicante is the Costa Blanca’s ‘capital’ and where most international flights arrive. Alicante has a thriving local culture, excellent restaurants, fascinating history worth exploring. The old town feels authentically Spanish, while the modern areas offer all the amenities you’d expect from a major city.
Want to see everything Alicante offers?
From hidden tapas bars to the best beaches, discover all the activities and attractions that make Alicante special.
See things to do in Alicante 🏰Santa Barbara Castle
You can’t visit Alicante without heading up to Santa Barbara Castle. The iconic fortress towering over the city offers the best free views on the entire Costa Blanca. Take the lift up from Playa del Postiguet (€2.70) or hike the free path for about 45 minutes. The castle itself is free to explore once you’re up there, with exhibitions about Alicante’s history and incredible 360-degree views.
The easiest way up is by lift (elevator) from Playa del Postiguet – it costs just €2.70 for adults. If you’re feeling energetic, there’s also a hiking path that takes about 45 minutes. I’d recommend going late afternoon so you can watch the sunset from the top.
Inside the castle, you’ll find exhibitions about Alicante’s history, plus plenty of spots perfect for photos. The views stretch right across the city and out to sea – on clear days, you can even spot the island of Tabarca in the distance.
Skip the queues with a guided castle tour with wine-tasting that includes priority access and historical insights (from €22).
MARQ Archaeological Museum
If you’re interested in the region’s history, MARQ is one of Spain’s best archaeological museums. It covers everything from prehistoric times through to the Moorish period, with excellent interactive displays that bring the past to life.
The museum is particularly good for families – there are hands-on activities and multimedia presentations that keep children engaged. It’s also air-conditioned, making it a perfect activity for those hot summer afternoons when you need a break from the sun.
Central Market and old town walking
Alicante’s Central Market is a feast for the senses. The beautiful modernist building houses dozens of stalls selling fresh produce, local delicacies, and artisan goods. Go in the morning when everything’s at its freshest.
The surrounding old town is perfect for wandering. The narrow streets are lined with traditional Spanish houses, small plazas, and plenty of bars where you can stop for a coffee or glass of wine. Don’t miss the Town Hall (Ayuntamiento) with its stunning baroque facade.
Walk on the Explanada de España promenade
The Explanada de España is a palm-lined waterfront promenade that stretches for 500 metres and is perfect for evening strolls. The distinctive wavy mosaic pattern is made from over 6 million marble tiles, and there are often street performers and local events.
Beach time
Playa del Postiguet right in the city centre is perfect for a quick swim, while San Juan beach (20 minutes by tram) offers a longer stretch of golden sand with excellent facilities.
Tabarca Island day trip from Alicante port
Tabarca island is a tiny island makes for a brilliant day trip from Alicante. Boats run regularly from the port and the journey takes around 1 hour.
Tabarca is Spain’s smallest inhabited island, and it’s absolutely charming. The crystal-clear waters are perfect for snorkelling, and there are several small beaches where you can relax. The island is famous for its seafood restaurants – try the caldero, a traditional rice dish that’s a local speciality.
You can easily walk around the entire island in about an hour, visiting the old fortifications and lighthouse. Boats typically give you 3-4 hours on the island, which is plenty of time to swim, eat, and have a proper look around.
Benidorm – theme park capital and beach paradise
Love it or hate it, Benidorm is unlike anywhere else in Spain. This high-rise resort town packs more activities into a small area than anywhere else on the Costa Blanca, making it perfect for families and groups who want variety.
What makes Benidorm special
Beyond the obvious beach and nightlife appeal, Benidorm has become the tourist capital of Spain. You can find many activities in the city, from theme parks, beaches, nightlife, authentic food experiences, and more, Not known to many, but Benidorm is surprisingly good for outdoor activities, with excellent hiking trails and water sports just minutes from the city.
Ready to experience all of Benidorm?
Theme parks, beaches, nightlife, and outdoor adventures – get the complete Benidorm experience with our detailed activity guide.
See things to do in Benidorm 🏖️Benidorm’s Balcón del Mediterráneo
This iconic viewpoint between Levante and Poniente beaches offers some of the Costa Blanca’s most photographed views. It’s particularly magical at sunrise and sunset, and completely free to visit. The small plaza often has street performers and local events.
Cross of Benidorm hike
For the best views in Benidorm, you need to get up to the Cross. You can drive most of the way up, but I’d recommend hiking if you’re up for it – the trail takes about 45 minutes and offers increasingly impressive views as you climb. Early morning or late afternoon offer the best light and cooler temperatures.
Aqualandia
If you’re serious about water parks, Aqualandia is the one that gets adrenaline junkies talking. The Big Bang and Kamikaze slides are not for the faint-hearted, but there are gentler options too.
The park gets busy during peak season, so arriving early gives you shorter queues. Fast-pass tickets are available if you want to skip the lines entirely.
Terra Natura and Aqua Natura
This combination zoo and water park makes for an epic day out, particularly if you’re travelling with children. Terra Natura houses over 1,500 animals across four themed zones, while Aqua Natura next door has some serious water slides and pools.
The parks are connected, so you can buy combination tickets and move between them throughout the day. I’d recommend starting early at Terra Natura when it’s cooler for the animals, then hitting the water park in the afternoon.
Terra Mitica theme park
Terra Mitica is a Mediterranean-themed park brings ancient civilizations to life with roller coasters, shows, and immersive experiences. It’s less crowded than some of the bigger European theme parks, which means more time on rides and less time queuing.
The Titanide roller coaster and Flight of the Phoenix are the standout attractions, but there’s entertainment for all ages here.
Mundomar marine park
Mundomar is a marine park in Benidorm focuses on sea lions, dolphins, and tropical birds. The shows are entertaining and educational, and there are opportunities to meet some of the animals up close.
Unlike some marine parks, Mundomar has a strong focus on conservation and education. The park is smaller than some, which makes it easy to see everything in half a day.
Benidorm Island boat trips
The boat trip to Benidorm Island (also called Peacock Island) is one of those simple pleasures that never gets old. Boats leave every hour from Benidorm port, and the 20-minute journey offers great views of the city’s famous skyline from the water.
The island itself is uninhabited, but the waters around it are perfect for swimming and snorkelling. Some boat trips include snorkelling equipment, while others offer glass-bottom boat tours if you prefer to stay dry.
Adventure activities near Benidorm
While Benidorm’s beaches and theme parks get most of the attention, some of the Costa Blanca’s best outdoor adventures are just a short drive away. The surrounding mountains and valleys offer incredible natural swimming holes, medieval villages, and hiking trails that provide the perfect escape from the busy resort atmosphere.
I’ve put together a detailed guide covering all the best day trips from Benidorm – you can read my complete days out from Benidorm article for even more options and insider tips.
Algar Waterfalls
Just 30 minutes from Benidorm, Algar waterfalls feature crystal-clear natural pools perfect for swimming. The well-maintained paths and bridges make it accessible for most fitness levels, and the cold mountain water is incredibly refreshing.
Guadalest village
Guadalest is a dramatic mountain village perches on a rocky outcrop with a castle offering incredible valley views. The journey through winding mountain roads is almost as spectacular as the destination.
If you’re planning to visit both Guadalest and Algar Waterfalls, I highly recommend the combined tour that takes you to both locations in one day. It’s brilliant value and removes all the hassle of driving those winding mountain roads yourself.
Book your Guadalest & Algar Waterfalls day tour tickets from €42pp – includes return transport, castle entry, waterfall access, and English-speaking guide
The tour gives you 2 hours in Guadalest to walk the cobbled streets and visit the castle, then 2 hours at Algar Waterfalls for swimming and relaxing by the natural pools. Transport includes pickup from your Benidorm hotel and comfortable air-conditioned coaches.
Calpe – Visit the Iconic Calpe rock
Calpe offers the perfect balance – it has the iconic Penon de Ifach rock formation that defines the Costa Blanca skyline, plus authentic Spanish town life that many resorts have lost.
What makes Calpe special
The massive limestone rock rising 332 metres from the sea creates one of Spain’s most recognizable landmarks. But Calpe is much more than just a photo opportunity – it has excellent beaches, a working fishing port, important natural areas, and some of the coast’s best hiking.
Discover everything Calpe has to offer
Beyond the famous rock climb, find beaches, hiking trails, salt lakes, and authentic Spanish experiences in our complete Calpe guide.
See things to do in Calpe 🗻Penon de Ifach climb
This iconic limestone rock rising 332 metres from the sea is one of the Costa Blanca’s most recognizable landmarks. And yes – you can climb it all the way to the top! Check out my guide on Calpe rock to see the path.
IMPORTANT! Each person must register to climb before ascending the Peñón de Ifach – it is completely free to do this. This is due to being a limit of climbers allowed on any given day to protect the environment. There is a fine for not doing this. See this English guide on how to register and book your slot here (which is free)
The hike to the summit is challenging but absolutely worth it for the panoramic views.
The first part of the trail is relatively easy, but there’s a tunnel halfway up that leads to a much steeper, more technical section. You’ll need proper hiking shoes and a reasonable level of fitness. The entire round trip takes about 3-4 hours.
You don’t need to climb to appreciate the Penon’s majesty. Some of the best viewpoints include:
- Calpe beachfront promenade – the rock will serve as an amazing backdrop in any photo
- Las Salinas natural park – incredible views across the salt flats, especially when the flamingos are there
- Calpe Monte Toix Mirador – A viewpoint where you can see the entire of Calpe
Photography tip: The rock looks most spectacular during golden hour – one hour before sunset when it glows orange against the darkening sky.
Mirador Monte Toix
This dramatic clifftop viewpoint offers some of the most spectacular coastal views on the Costa Blanca. Located just north of Calpe, the mirador sits 300 metres above sea level providing breathtaking panoramas.
Las Salinas de Calpe
These ancient salt flats in Calpe are now a protected nature reserve and home to hundreds of flamingos, particularly in winter and spring. It’s a peaceful spot for bird watching and photography, with several walking trails around the lagoons.
The salt flats are free to visit and there’s a small visitor centre with information about the local wildlife. Early morning is the best time for bird watching – you’ll likely see flamingos dotted around the lake.
Visit the iconic Spanish Steps
Don’t miss the chance to snap a holiday photo at Calpe’s Spanish flag steps! You’ll find the Spanish flag steps situated in the old town area of Calpe, not far from the main shopping streets.
Altea – Spain’s Santorini and an artists’ paradise
Altea feels like the Costa Blanca’s unspoken secret – an upmarket resort town that’s managed to maintain its authentic Spanish character while attracting artists, writers, and discerning travellers.
What makes Altea special
The hilltop old town with its distinctive blue-domed church is one of the coast’s most photographed spots in the area and will remind you of Santorini. The town has a thriving arts scene, excellent restaurants, and some beautiful beaches, all without the mass tourism of larger resorts.
Uncover Altea’s artistic charm
Art galleries, hilltop views, hidden beaches, and sophisticated dining – discover why Altea captivates artists and travellers alike.
See things to do in Altea 🎭Altea old town
Altea’s old town is one of the prettiest spots on the Costa Blanca. The narrow cobbled streets wind up to a beautiful church with distinctive blue and white tiled domes.
The old town is full of art galleries, craft shops, and restaurants with terraces offering sea views. It’s particularly magical in the evening when the white-washed buildings glow in the warm light.
Javea – Explore natural beauty, mountains and sea adventures
Javea attracts a more upmarket crowd with its stunning natural setting, excellent beaches, and sophisticated dining scene. It feels more exclusive than other Costa Blanca resorts while still offering plenty of activities.
What makes Javea special
Javea has some of the Costa Blanca’s most beautiful beaches, from family-friendly sandy stretches to dramatic rocky coves. The town has managed to maintain strict building regulations, so it feels less developed than other resorts.
Javea’s stunning beaches and coves
Javea offers some of the Costa Blanca’s most beautiful coastline, with each beach having its own character.
Arenal beach is the main attraction – a huge sandy beach right in the middle of Javea, with lots of bars and restaurants nearby. The shallow waters make it brilliant for families with children, plus there are play areas and volleyball nets on the beach.
Cala Blanca is much quieter and fantastic for groups of friends. While it’s rocky rather than sandy, the views are amazing and it’s one of the best spots for snorkelling.
Granadella beach offers crystal-clear turquoise waters ideal for snorkelling, though it gets busy during peak season. Arrive early (before 10am) to secure parking and a good spot.
My top tip: Visit the beaches in early evening as the sun starts to set. The temperature is much nicer, swimming is lovely, and watching the sunset with some drinks will be one of your favourite memories of Javea!
Sea cave kayaking adventures
One of the most incredible things to do is join a Javea kayak tour along the magnificent coastline. The clear blue waters and hidden sea caves create an unforgettable experience that you simply can’t get from the beach. I highly recommend booking with Siesta Advisor, a family-run company that’s been running the highest-rated kayaking tours in Javea for over a decade. Their guides are brilliant, and they cater to all experience levels – even if you’ve never kayaked before.
The tours include all equipment, professional guides, and take you to secret beaches completely inaccessible by land. You’ll venture into underwater caves that very few visitors ever see.
Book your kayaking tours:
- Book your Cala Granadella kayak tour from €50pp
Kayak and explore underwater sea caves, snorkel in crystal clear waters, discover secret beaches on this incredible tour from Granadella beach. You’ll also get photos from the day! You don’t need to know how to kayak – the instructor will teach you.
Kayak to Cala Portixol in Javea, find secret bays, coves, and caves, and even see an incredible underground waterfall. You’ll also get photos from the day! You don’t need to know how to kayak – the instructor will teach you.
Kayak to Cala Tango near the Javea port where you’ll get to try cliff jumping (optional!), explore the Turquoise cave, and snorkel in the life-abundant waters. You will get photos from the day! You don’t need to know how to kayak – the instructor will teach you.
Paddle boarding at sunrise
Paddle boarding in Javea is absolutely magical! The calm, protected waters make it perfect for beginners, while the impressive coastline ensures even experienced paddle boarders will be amazed.
Book your Paddleboard sunrise tour from €75pp
The experiences include high-quality paddle boards, life jackets, water shoes, snorkelling equipment, and free professional photographs. The certified guides help develop your skills whether you’re a complete beginner or looking to improve.
Conquer Montgo mountain for spectacular views
The Montgo mountain looks like an elephant and towers over Javea – you can climb to the top or visit the famous ‘eye’ cave for some of the most spectacular views on the Costa Blanca.
Javea old town and beaches
Javea offers some of the Costa Blanca’s most stunning coastline, with dramatic cliffs, hidden coves, and a charming old town. The Arenal beach is perfect for families, while Granadella beach offers crystal-clear waters ideal for snorkelling.
The old town is filled with traditional Spanish architecture, local markets, and authentic restaurants away from the tourist crowds.
Cabo de la Nao lighthouse
This lighthouse sits on Javea’s eastern point and offers spectacular views across the Mediterranean. The coastal walk here is particularly beautiful at sunrise and sunset.
Denia – Historical town, castle and ferry gateway
Denia combines authentic Spanish town life with excellent tourist facilities. It’s particularly popular with Spanish families and offers a good balance of cultural attractions, beaches, and outdoor activities.
What makes Denia special
As the ferry port for Ibiza and Formentera, Denia sees plenty of international travellers, but it has maintained its identity as a working Spanish town. The castle, beaches, and food scene are all excellent.
Experience authentic Denia
Castle views, ferry adventures, tapas tours, and pristine beaches – explore everything that makes Denia a perfect Spanish town.
See things to do in Denia 🏰Denia castle and old town
Denia’s hilltop castle provides panoramic views over the town and coastline. Denia castle is open all year round with different schedules:
- October to March: 10:00 – 18:00
- April to September: 10:00 – 19:30
I love walking up there in the morning or evening to see the stunning views of the town. There’s a lovely cafe at the top which is appreciated after the walk up! Here’s a few of my photos from my trip there in July.
Denia’s Tapas Alley
The heart of Denia’s tapas culture can be found in the old town’s narrow streets, particularly around Calle Marqués de Campo. This area transforms into a vibrant tapas alley in the evenings, with locals and visitors hopping between traditional bars.
I highly recommend visiting the Denia castle first, and coming to this street for a lovely delicious tapas lunch afterwards.
I highly recommend visiting Calle de Loreto near the Plaza de la Constitucion, and near the Marques de Camp street – its absolutely full of tapas bars across the street that you can sit outside and eat from.
Denia Old Town
Denia old town below is perfect for wandering, with narrow streets, traditional shops, and excellent tapas bars. The old town’s narrow cobbled streets tell stories of Moorish occupation, medieval times, and maritime traditions.
Marques de Campo
Calle Marqués de Campo is Denia’s social and commercial heart, running straight through the centre of town from the old quarter towards the port.
This is a pedestrianised street which perfectly captures the authentic Spanish atmosphere that many visitors are seeking. You’ll find many shops, bars and restaurants along here to visit.
Explore the local Capes
This incredible journey takes you along some of Spain’s most beautiful coastal scenery, visiting Cabo de San Antonio, Cabo de San Martín, and Cabo de La Nao. You’ll discover charming spots, dramatic cliffs, hidden caves, and crystal-clear waters perfect for swimming.
- Book 3 Capes tour from €18 per person – one of the coast’s best value boat experiences
Denia marina and yacht charters
The Denia marina is one of Spain’s largest and most prestigious, with excellent facilities and numerous charter options.
Looking for boat trips from Denia?
The best way to see the Costa Blanca coastline
Before you start planning day trips by car, consider seeing the stunning coastline from the water! Denia boat trips offer incredible views of the Costa Blanca that you simply can’t get from land.
See Denia boat trips ⛵Day trips to the Balearic Islands
Regular ferries from Denia port make the Balearic islands accessible as a day trip from Denia, though most people prefer to stay overnight to experience the famous nightlife on both islands.
Looking to travel to Ibiza or Formenterra from Denia? Check out my guides:
- Denia to Ibiza ferry guide
- Denia to Formentera ferry guide
Las Marinas beach
This long sandy beach stretches for kilometres and offers excellent facilities for families. The shallow, calm waters are perfect for children.
Moraira and Benissa
Moraira castle and harbour
This small fishing village has kept its authentic charm while offering excellent restaurants and a beautiful castle overlooking the harbour.
Benissa old town
One of the Costa Blanca’s best-preserved medieval towns, with winding streets, traditional architecture, and stunning mountain views.
Torrevieja – Salt lakes and boats galore
Torrevieja offers a different side of the Costa Blanca – it’s primarily a resort town with a large international expat community, famous for its pink salt lakes and stunning marina.
What makes Torrevieja special
Torrevieja has many pink-coloured salt lakes create a unique landscape that’s completely different from typical beach resorts. Torrevieja also has some excellent beaches and a thriving marina promenade which is worth visiting.
Explore authentic Torrevieja
Pink salt lakes, pristine beaches, and genuine Spanish culture – discover why Torrevieja offers the most authentic Costa Blanca experience.
See things to do in Torrevieja 🏖️Torrevieja salt lakes
Torrevieja’s pink-coloured salt lakes are a unique natural phenomenon and excellent for photography. The area is also important for flamingo watching.
Torrevieja beaches
The town offers several excellent beaches, from the central Playa del Cura to the quieter La Mata beach surrounded by nature.
La Mata beach is surrounded by nature and feels more secluded despite being just 4km from the centre. The sand dunes behind the beach are protected and home to interesting wildlife.
Playa de los Náufragos offers a more local experience with Spanish families and fewer tourists.
Sail the Torrevieja sea on a catamaran cruise
There’s nothing quite like experiencing Torrevieja from the water! The town is home to many boat tours and catamaran cruises along the coastline, giving you incredible views and a chance to swim in crystal-clear waters away from the busy beaches.
Sunset, Sangria & the Sea
Torrevieja’s sunset cruises and catamaran tours are a holiday highlight. Watch the sky turn orange while sipping sangria at sea.
See Torrevieja Boat Experiences 🌊Catamaran cruise options:
Sail on a catamaran around along the Costa Blanca on a boat trip from Torrevieja. Stand-up paddleboarding is included too! Morning, afternoon, or evening cruises are available
Book your Torrevieja catamaran tour around the Costa Blanca from €55pp
Make a splash at the local water park
Perfect for families or anyone who loves water slides! Torrevieja’s water park is packed with thrilling rides and attractions including the 16-metre Boomerang ride and 10-metre Speed slide.
Book Aquopolis tickets from €22pp here – cheaper than gate prices and skip entrance queues
Villajoyosa – Named the ‘Joyful town’, full of colourful houses and a chocolate factory
Villajoyosa is a charming fishing town has managed to avoid mass tourism while offering some unique attractions, including Spain’s most famous chocolate museums and the country’s most photographed colourful houses.
What makes Villajoyosa special
Villajoyosa (literally “The Joyful Town”) combines authentic Spanish fishing town atmosphere with some unique attractions. The chocolate connection dates back over 150 years and remains a major industry today.
Sweet discoveries in Villajoyosa
Colourful houses, chocolate tastings, authentic fishing culture, and hidden beaches – uncover the joyful secrets of this charming town.
See things to do in Villajoyosa 🏘️Valor chocolate museum
Villajoyosa is famous for chocolate production, and the Valor museum offers tours and tastings that show the chocolate-making process.
Villajoyosa colourful houses
The town’s famous multicoloured houses along the seafront are one of the Costa Blanca’s most photographed spots.
Horse-riding through the mountains
You can go on a horse riding trip through the local mountains! You’ll get amazing views of both the mountains and Mediterranean Sea while riding along quiet trails.
These rides start just 10 minutes from Villajoyosa, and you can pick how long you want to ride for – 1 hour, 1.5 hours, or 2 hours. Don’t worry if you’ve never ridden before – they have brilliant instructors who’ll help you feel comfortable before setting off.
See the Gran Circus Maximus show
Watch the Gran Circus Maximus show in Villajoyosa, which brings ancient Rome to life with an incredible mix of gladiator battles, chariot races and spectacular performances!
Elche – palm tree paradise
Elche offers a completely different side of the Costa Blanca experience. While the coastal towns focus on beaches and nightlife, Elche is all about history, culture, and natural beauty. This fascinating inland city combines UNESCO World Heritage sites, ancient Moorish architecture, and modern Spanish life in a way that feels completely authentic.
The city is most famous for its incredible palm groves, but there’s so much more to discover – from world-class archaeological museums to traditional craft workshops and excellent local cuisine that hasn’t been adapted for tourists.
Wander through Elche’s palm paradise
Europe’s largest palm grove, ancient history, and authentic Spanish culture await in this UNESCO World Heritage town.
See things to do in Elche 🏛️Palmeral de Elche
This UNESCO World Heritage palm grove is the largest in Europe, with over 200,000 palm trees creating a unique green oasis. The Moors created this elaborate irrigation system using channels called “acequias” that distribute water from the Vinalopó River throughout the entire grove. Walking through the palms, you’ll see these ancient waterways still working exactly as they did centuries ago.
Elche old town
The historic centre combines Moorish architecture with modern Spanish life, including excellent shopping and dining. Unlike coastal tourist areas, Elche’s old town serves the local population, giving you a genuine taste of inland Spanish culture.
Visit the mysterious Lady of Elche in Elche Museum
Elche is home to one of Spain’s most important archaeological discoveries – the Lady of Elche, a stunning 4th-century Iberian sculpture that’s considered a masterpiece of ancient art.
While the original Lady of Elche is in Madrid’s National Archaeological Museum, Elche’s museum houses an exact replica plus incredible collections spanning 5,000 years of local history.
Jalon valley: Costa Blanca’s wine town
This scenic inland valley produces excellent wines from indigenous grape varieties. The landscape of vineyards, almond groves, and mountains creates a perfect wine tourism destination.
Jalon wineries
This inland valley produces excellent wines, particularly from indigenous grape varieties. The scenic drive through almond groves is beautiful year-round.
Discover the Wines of the Jalon Valley
Visit family-run bodegas and sample local wines, oils, and regional tapas
The Jalon Valley (Vall de Pop) is one of Costa Blanca’s most scenic wine regions. Whether you’re a wine lover or just curious, enjoy a relaxed tasting experience at a local bodega, explore vineyards, and learn about the valley’s winemaking traditions — all surrounded by stunning countryside views.
See Wine Tours & Tastings in Jalon 🍇Wine experiences
This family-run winery offers an special group wine experience. Located in Jalon town, this small but passionate bodega produces some truly outstanding wines.
Jalon Saturday market
One of the Costa Blanca’s largest weekly markets, Jalon’s Saturday market sells everything from fresh produce to local crafts.
Almond blossom season
In February, the entire valley turns white with almond blossoms, creating one of Spain’s most spectacular natural displays.
3-Day Costa Blanca example itinerary
Don’t know where to start? Here’s a 3-day itinerary based on my local experience.
Day 1 – Culture + coast (Alicante)
- Morning: Santa Barbara Castle + MARQ Archaeological Museum
- Lunch: Tapas at El Buen Comer near Mercado Central
- Afternoon: Swim at Playa del Postiguet, stroll Explanada
- Evening: Sunset drinks at Santa Cruz neighbourhood
Day 2 – Nature + Mountains
- Morning: Drive to Guadalest village (explore castle + museum)
- Lunch: Traditional paella in Polop or La Nucia
- Afternoon: Swim at Fonts de l’Algar waterfalls
- Optional: Book a combined day tour from Benidorm
Day 3 – Hidden Gems + Sea Views (Altea or Javea)
- Morning: Art walk in Altea old town or kayak tour from Javea
- Lunch: Eat by the waterfront in Altea or Cala Granadella
- Afternoon: Visit Cap Prim viewpoint or relax at Cala Portitxol
- Evening: Dinner with a view in Javea port area
Planning more days? Check out my full Costa Blanca town guide or use the comparison table above to build your own trip.
Practical planning tips
Best times for different activities
Summer (June-September) is perfect for beach and water activities, but can be too hot for intensive hiking. Spring and autumn offer ideal conditions for outdoor adventures, with temperatures in the 20s and fewer crowds.
Winter is surprisingly good for sightseeing and cultural activities, with mild temperatures and clear skies. It’s also the best time for bird watching at places like the Calpe salt flats.
Getting around the Costa Blanca
Renting a car gives you the most flexibility, particularly for reaching hiking trails and inland attractions. The coastal towns are well connected by bus, but services to mountain areas can be limited.
I recommend using RentalCars.com which will help you secure the best quotes and pick up your car – whether in your town or the airport you’re arriving in.
Many activities offer pickup services from major hotels, particularly in Benidorm and Alicante – so do check the experience.
Booking and costs
Popular attractions like Terra Natura and Aqualandia offer online discounts for advance booking. Many hiking areas require permits that should be booked ahead, particularly the Penon de Ifach climb.
Budget around €20-50 per person for major attractions, €10-20 for smaller activities, and €30-60 for guided tours including food or equipment.
