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Looking for the best tours in Alicante but feeling overwhelmed by all the options? There are plenty of different experiences available, from free walking tours to premium food adventures, and it’s hard to know which ones are actually worth your time and money.
Getting the right tour can make a huge difference to your experience. From learning about the city’s fascinating Arab history to tasting incredible local food that you’d never find otherwise, there are some fantastic ways to spend your time here.
Let me break down the best tours available, with honest pricing and practical advice to help you choose what suits your interests and budget.
City walking tours
Free walking tour – Alicante in 2 hours
Price: Free (tips appreciated!)
Book your free Alicante walking tour
If you’re just arriving or working with a tight budget, this free daily walking tour is actually excellent value. Running for two hours, it covers all the main Alicante monuments while weaving in fascinating stories about Arab-era secrets, civil war bombings, and the legend of “the face of the Moor” that’s become the city’s symbol.
What makes this tour special is the storytelling approach – you’re not just seeing buildings, you’re hearing about the Romans who walked these streets and the Arabs who built them. The route includes the Esplanade of Spain, the port, Town Hall, and Santa Bárbara Castle views, plus you’ll visit one of the city’s oldest shops from 1890.
The morning tours include a small tasting of traditional nougat and local liqueur (not available Sundays or holidays), which is a lovely touch for a free tour!
They also send you a complete recommendations guide afterward, making this genuinely helpful for planning the rest of your stay. While the tour is free, it’s customary to tip your guide – I’d suggest €5-10 per person depending on how much you enjoyed it.
Guided city highlights tour
For €27 per person over two hours, this is a solid introduction to Alicante if you want something more structured than the free option. Available in English, French, Italian, and Spanish, you’ll cover the main highlights like Esplanada d’Espana and Barrio de Santa Cruz with commentary about the history and daily life.
The tour includes a stop at a local eatery (food not included in price), which is actually helpful because your guide can recommend where to eat during the rest of your stay. If you want something more personalised, they offer private tour options where the itinerary can be tailored to your interests.
Night walking tour
Price: €38 per person | Duration: 1.5 hours | Limited to 10 people
If you want to see Alicante’s mysterious side, this evening tour reveals the city’s dark legends and hidden stories. You’ll walk through Plaza de Santa Faz and Plaza del Puente, learning about the hermitage of San Roque and its connection to the plagues that once devastated Alicante.
Reserve your Night Walking Tour for €38
The tour covers the Santa Cruz neighbourhood’s history as the first Muslim nucleus of the city, and you’ll hear legends about the Basilica of Santa María that have circulated for hundreds of years. At just 1.5 hours, it’s perfect for an evening activity that won’t tire you out.
Seven secrets of Alicante discovery tour
This 2.5-hour tour for €29 is perfect if you want something a bit more mysterious than the standard city walk. Starting at Alicante Central Market with local snacks, you’ll then take a shuttle bus up to Santa Barbara Castle – saving your legs for the interesting parts!
Check availability for the Seven Secrets Tour from €29
What I love about this tour is the storytelling approach. You’re not just seeing monuments; you’re hearing legends and secrets that only locals know. The tour ends at a tapas bar run by the guide’s childhood friend, where you’ll try award-winning tapas with a Spanish drink.
The inclusion of transport up to the castle, entry fees, and the final tapa makes the pricing very fair for what you get.
Food and drink tours in Alicante
Secret flavours food tour
At just €29 per person for 2.5 hours, it’s incredible value. You’ll get 20 different tastings as you visit 10 locations around the Alicante Market, some of which have been operating for over a century.
Book your Secret Flavours Food Tour from €29
What makes this tour special is that you’re not just eating – you’re learning about why the Mediterranean diet works so well and meeting the actual producers and sellers who’ve been doing this for generations. The tour includes both alcoholic and non-alcoholic drinks, and they can accommodate vegetarians (though not vegans).
The meeting point at Central Market makes perfect sense, and you’ll finish with a real understanding of local ingredients and where to buy the best produce during your stay.
Looking for local wine tours? Check out my Alicante Wine tours guide for the best tours in the area and to book your winery visit.
Evening tapas tour
Price: €75 per person | Duration: 3 hours | Limited to 10 people
If you want to eat like a local rather than a tourist, this tour is worth the investment at €75 per person. Limited to just 10 people, you’ll visit three authentic bars that locals actually frequent, not the touristy places everyone else goes to.
Secure your Evening Tapas Tour spot for €75
The price includes eight tapas and three drinks over the evening, plus you’ll see some of the city’s most important buildings as you move between venues. Your guide will share stories about Alicante’s food culture and help you understand what makes each tapa special.
This tour books up quickly, particularly in summer, so I’d recommend securing your spot well in advance if it sounds appealing.
Craft beer tasting at Santa Barbara Castle
At €18 per person for an hour of craft beer tasting with those incredible castle views, this is brilliant value. Available Thursday through Sunday, you’ll taste four different craft beers while learning what makes each one unique.
Book your Castle Beer Tasting for €18
The setting in Torre de Santa Catalina is absolutely stunning – you’re literally drinking beer in a Renaissance fortress while looking out over the Mediterranean. They provide snacks like olives and nuts, and the whole experience lasts about 45 minutes to an hour.
Just make sure you arrive 15 minutes early and ask staff if you can’t find the exact location within the castle grounds.
Adventure and outdoor tours
E-bike, snorkeling and paddle surf tour
At €55 for 3.5 hours of activities, this tour packs serious value for active travellers. You’ll visit La Albufereta to see ancient Roman fish farm ruins, then spend two hours snorkeling in crystal-clear coves before finishing with 1.5 hours of paddle surfing at Playa del Postiguet.
Book your Adventure Tour from €55
All equipment is provided, which would cost you significantly more to rent separately. The electric bikes make the coastal route manageable for most fitness levels, and ending at Postiguet Beach means you can continue enjoying the area after the tour finishes.
This tour operates in English and Spanish, and the small group sizes mean you get proper attention from your guide.
Unique experiences
Tuk tuk overview tour
Price: €219 per group (up to 4 people) | Duration: 3 hours
For €219 per group of up to four people, this three-hour tuk tuk tour offers something completely different. Your eco-friendly electric vehicle takes you to viewpoints and areas that would be tiring to walk to, while your guide shares local insights in multiple languages.
Book a group Tuk Tuk Tour from €219
The route covers everything from Plaza Puerto del Mar to the ancient Roman settlement of Lucentum, plus modern areas like Ensanche Diputación. If you’re travelling as a family or small group, this works out to about €55 per person – reasonable for a private, personalised experience.
The tuk tuk format means you can cover much more ground than a walking tour while still getting that personal touch.
All Alicante comprehensive tour
This €89 tour is the most expensive option, but for 3.5 hours with a maximum of eight people, you get incredible value. Castle entry, market tastings, a proper tapa and drink, plus a certified local guide who really knows their stuff.
Book the Complete Alicante Experience for €89
What sets this apart is the combination of major sights with insider knowledge. You’ll hear stories about conquests and legends at Santa Barbara Castle, then taste authentic local products at Central Market, finishing with recommendations that you won’t find in any guidebook.
The small group size means you can ask questions and get personal recommendations for the rest of your stay.
Specialist tours
Bullring and Central Market gastronomic tour
If you’re interested in Spanish culture beyond the obvious tourist sights, this €55 private tour combines bullfighting history with food tasting. You’ll see areas of the bullring that regular visitors can’t access, including the chapel and bull pens.
Reserve your Bullring & Market Tour for €55
The tour includes virtual games and videos to help you understand bullfighting culture, then moves to Central Market for two tapas and a drink at one of the most respected stalls. Available in six languages, this works well if you want something educational and cultural.
How to choose the right tour for you
- If you’re on a tight budget: Start with the free walking tour to get oriented, then add the Secret Flavors Food Tour (€29) for an authentic taste experience.
- For food lovers: The Secret Flavors Tour (€29) offers incredible value, while the Evening Tapas Tour (€75) gives you the full local dining experience.
- Active travellers: The E-bike, snorkeling and paddle surf tour (€55) packs three activities into one reasonably priced package.
- Want it all: The comprehensive All Alicante tour (€89) covers history, culture, and food in one go, perfect if you’re short on time.
- Families or groups: The Tuk Tuk tour (€219 for up to 4 people) offers comfort and flexibility.
Booking tips and practical advice
Most tours operate year-round, though the castle beer tasting is only available Thursday through Sunday. Summer bookings fill up faster and sometimes cost more, so booking in advance makes financial sense.
Weather can affect outdoor activities, but most operators offer rescheduling or refunds for cancellations due to conditions beyond your control. Always check the specific cancellation policy when booking.
For food tours, let operators know about dietary requirements when booking – most can accommodate vegetarians, but vegan options are more limited.
The food tours offer the best value for money, while the adventure tour gives you the most activities per euro. If you’re short on time, the comprehensive castle and market tour covers the most ground efficiently.
